Autumn / Winter 2026
The Wool Coat
£420
Silk Slip Dress
£265
Tailored Trouser
£180
Cashmere Knit
£210
The house
Maison Lure is a study in restraint — considered pieces cut from natural fibres, produced in limited runs by makers we know by name. We design slowly, so you can wear forever.
Early access to collections and private events.